Alfred's suggestion is great. The Creature Feature should speak well to the young and the not so young.
I think we can do more too. Helping to talk to people in our lives about the issues is one big way to spread awareness, especially those that we know take TCM. We want everyone, humans and wildlife, to be healthy and safe, and there are great plan based TCM options out there that help people to get better, and is ultimately better for wildlife too! Wins all around!