Indeed, Our Better World is about doing good where we live, right in our community, whereas with The Better Traveller, we hope to inspire travellers to do good while they're already on the move! Going on vacations is very much a regular thing for most city folks, and we want to make it easy for us to do good (for the environment and the communities we visit).
And it can be in small ways. Like eating at a cafe that hires ex-offenders, or cycling through heritage sites in the city to reduce our carbon footprint. Small touches like these add up to a much bigger impact, that's better for people and better for our planet.